After giving up refined sugar, our founder, Matt, realized how difficult it is to find quality products that don’t contain any refined sugar or artificial sweeteners, so he decided to make his own product: date-sweetened dark chocolate. Dates and cacao pair to make a chocolate that's naturally sweetened and genuinely delicious.

Today, we craft small-batch dark chocolate in Dallas using just three ingredients: cocoa, organic dates, and cocoa butter. No refined sugar. No artificial sweeteners. Just real ingredients and high quality chocolate.

Our mission is to set a new norm that helps you reduce your refined sugar intake.

New Norm Brands. Setting the bar for chocolate.